Zan Dean — Business Analyst & Systems Designer

I analyze broken systems, map what’s actually happening, and rebuild workflows that reduce friction, improve clarity, and increase measurable outcomes.

My background blends business analysis, process improvement, requirements documentation, UX reasoning, and stakeholder alignment. I specialize in turning ambiguous, under-performing operational environments into systems that are structured, intuitive, and sustainable.

What I Do

I break down complex operational challenges, uncover root causes, and translate them into clear, actionable requirements. My work spans:

Current-state workflow mapping (swimlanes, context diagrams, service blueprints)
Requirements & user story development
RTMs and structured documentation
Process standardization and redesign

Business Systems Analysis

Process Improvement & Operational Design

I rebuild systems so they function logically, support staff capacity, and eliminate unnecessary friction. My approach focuses on:

Gap analysis across people, tools, and workflows
Reducing manual overhead & system redundancy
Designing processes that are easy to follow and hard to break
Aligning operational boundaries with organizational goals

I use data, system capabilities, and real operational constraints to design solutions grounded in reality—not theory.

Experience includes:

CRM capability discovery & configuration (Nexudus, Zapier, Notion, other no-code ecosystems)
KPI tracking and analysis
Translating qualitative observations into structured operational insights
SQL fundamentals and relational-logic understanding
Supporting new system adoption through documentation and training

Technical & Data-Informed Problem Solving

How I Work

Structured Documentation That Drives Clarity

I prioritize documentation as an operational asset:

User stories → confirm needs
Requirements → define functionality
Process maps → expose gaps
RTMs → prevent scope drift
SOPs → ensure consistency

A process only works if the people running it can actually use it.
I evaluate:

Staff workload and workflow friction
Customer experience touchpoints
Tool limitations vs. capabilities
Operational bottlenecks and system decay points

Then I design solutions that are maintainable, scalable, and grounded in real-world constraints.

Human-Centered, System-Aligned

Selected Work

A legacy CRM and enrollment pipeline were failing at nearly every touchpoint.

I led:

Full process mapping
Capability discovery
Requirements documentation
End-to-end workflow redesign
Training and operational alignment

Outcomes:
Tour-to-member conversions increased from ~16–28% to ~70%.
Account-to-member conversions more than doubled.
Operational friction dropped sharply across all staff roles.