Remedy Rising Botanical Prints
Brand Identity, Business Strategy, Pitch Deck, eCommerce, Visual Design
Dream to Print
What started as a dream—literally—became a reality with strategic planning, branding, and funding support. We built Senna’s business from the ground up, from securing a $2,500 artist grant to structuring a sustainable business plan. Every design element, from the logo to the website, was drawn from her vision of transformation, resilience, and craft.
OVERVIEW
Remedy Rising is a botanical garment brand I co-created with artist and herbalist Senna Flora, a long-time friend and single mother aiming to build soul-rooted income through her art. The project emerged as both a creative healing process and a viable business model — centered around screen-printed herbal illustrations derived from her extensive plant knowledge across U.S. ecosystems.
DISCOVERY & STRATEGY
Our collaboration began with an in-depth visioning session focused on realistic business goals. As a survivor of domestic abuse and a working mom, Senna needed a flexible and sustainable structure — one that honored her artistic spirit without overextending her time or energy. We identified consignment sales and direct-to-community outreach as primary strategies, allowing her to focus on the artwork and printing process while building momentum through trusted networks.
PITCH DECK & GRANT ACQUISTION
After articulating the brand’s vision and community impact through a detailed pitch deck, we submitted a grant proposal tailored to a local Arizona arts fund. Remedy Rising was awarded $2,500 in startup capital, which funded its first inventory run of organic, U.S.-made cotton garments. I managed wholesale account applications, strategic sizing breakdowns, and ethical sourcing aligned with Senna’s values.
BRAND IDENTITY & VISUAL DESIGN
The visual identity was born from a powerful dream Senna had: a raven flying across a desert sunset with a snake in its mouth — a symbol of rebirth, resilience, and self-sovereignty. That image became the foundation for the logo, while her desert photography inspired a brand palette of warm mauve, dusk pink, and bright chestnut. Typography was carefully selected to reflect the delicate precision of her botanical drawings.
WEBSITE & SYSTEMS DESIGN
We chose Wix for its robust inventory management system and mobile accessibility — essential for a single-operator model. I built the full site, structured product categories, connected mobile app syncing, and ensured the backend was intuitive enough for self-management. I also supported the setup of her business infrastructure: filing for LLC, business insurance, a dedicated bank account, and basic accounting tools.
IMPACT
Remedy Rising is now stocked in 6+ consignment shops from Arizona to Michigan and North Carolina. While still a side income stream, it remains a meaningful channel of empowerment, artistry, and contribution. The brand speaks to what can happen when intentional strategy meets lived experience — and proves that success doesn’t have to mean scale, sometimes it’s about sustainability.
