Move It Or Lose It
Brand Identity, Workflow Systems, Automation Strategy, Website Build
Moving with Heart
What started as a person and a truck is now Asheville’s most queer, dynamic moving and junk removal service. I developed the brand identity and scalable visual assets for Move It or Lose It, a proudly queer-owned company with a mission of “moving without the macho.” We transformed their napkin-drawn raccoon logo into a bold, cohesive brand and built their first operational infrastructure from the ground up—including a custom Bloom-based workflow system, automated quoting, and a user-friendly website. The result: a digital presence that’s compassionate, structured, and unapologetically bold—just like their work.
OVERVIEW
Move It or Lose It is a queer and neurodivergent-owned moving company focused on redefining moving services with a message of inclusivity, support, and community care—"moving without the macho." I collaborated as lead graphic designer and technical brand developer on this PBMA project, helping the business transition from a grassroots operation into a fully branded, automated service provider.
DISCOVERY & BRAND DEVELOPMENT
The founders had an initial Procreate sketch of their mascot—a hugging raccoon—which captured their spirit but lacked scalability. I refined the visual identity by:
Vectorizing the original character into a high-quality, scalable asset
Selecting a bold, vibrant color palette and complementary brand fonts
Building a clean, actionable brand guideline info sheet to maintain consistency
The goal was to amplify the brand’s loud, fun, unapologetic energy while ensuring it could adapt across digital and physical platforms.
WORKFLOW AUTOMATION & PLATFORM BUILD
Beyond visuals, Move It or Lose It needed real operational structure. Before this project, they operated entirely via Facebook and a phone number. Working with PBMA’s strategist, I helped:
Set up the business on Bloom (a team, CRM, and website management platform)
Build workflows for quoting, booking, and contract signing
Create basic onsite SEO structure and develop web copy aligned with their voice
Establish a Google Voice system for streamlined customer communication
We met them exactly where they were at—prioritizing accessibility, affordability, and sustainable growth.
RESULTS
With the new brand identity and Bloom system, Move It or Lose It transitioned from a small grassroots effort into a scalable, professionalized moving service. Their online visibility and lead generation capacity significantly improved, allowing them to reach more customers and scale their team with better operational support.
