A-Escape
Brand Overhaul, Website Redesign, Booking System Integration, Cold Outreach Strategy
Retro Refined
Asheville’s first escape room had a strong local reputation but lacked a cohesive, functional brand identity. I brought A-Escape into PBMA through cold outreach and led a full rebrand and website overhaul—transforming their confusing, outdated site into a clean, user-friendly experience. Working under new ownership who envisioned a retro aesthetic with modern consistency, I refined the website, reinforced their Google presence, and streamlined CRM and booking system integrations. The result was a bold, nostalgic, yet contemporary brand look that boosted bookings by 150% and brought their business firmly into focus.
OVERVIEW
A-Escape is Asheville’s original escape room, recently acquired by a new out-of-state owner. I brought this project into PBMA as my first client contribution after identifying it through cold-lead research. The business had an outdated, hard-to-navigate website with major brand inconsistencies and booking system errors that were hurting customer experience and visibility.
DISCOVERY & STRATEGY
The project started through a dual-pronged strategy: I identified A-Escape as a lead through local research, while PBMA’s strategist developed a Loom-based site audit. After a cold outreach email and follow-up call, we connected with the new owner, Kevin, who was eager to revitalize the brand and site after inheriting it from the original founders.
EXECUTION
I led a full rebrand and redesign of A-Escape’s Wix site:
Replaced the outdated retro aesthetic with a cohesive, stylized brand direction
Rebuilt the site to improve readability, UX, and visual consistency
Streamlined and corrected the Bookio booking system integration, resolving multiple 404 errors and platform compatibility issues
Directed a photoshoot for the escape rooms and collaborated on narrative-style copy to better convey the experience
RESULTS
Increased bookings by 150% following the relaunch
Improved site accessibility and user trust
Elevated brand perception through consistent design and engaging storytelling
Inspired additional investment from the client in print signage and promotional materials using the new branding
KEY CONTRIBUTIONS
Cold-lead identification and acquisition
Full visual rebrand and website build
UX, copy, and technical booking system overhaul
Direct measurable business growth through design
